The Luxury Industry : What, How and Why

In this course, you will learn what makes names like Louis Vuitton, Chanel, Prada, Estée Lauder, Ralph Lauren, Gucci and many more like these so special. Why are they called Luxury Brands? How the luxury industry developed and reached where it is today. Why do people buy luxury? What are the types of luxury buyers?

You will realize why everything expensive need not be luxury. You will learn the clear difference between Luxury, Premium and Masstige brands.

In all, this course would give you an excellent overview of 'Luxury' and 'the Luxury Industry' and help you in maximising your potential as a luxury professional, student or enthusiast. I am sure you will find this useful. I am also going to post a series of videos on luxury subjects. The best part is that the series of waves of Covid has not been able to dampen the spirits of this industry. In fact, the Industry has bounced back very quickly and showed lot of resilience.

You will realize why everything expensive need not be luxury. You will learn the clear difference between Luxury, Premium and Masstige brands.

In all, this course would give you an excellent overview of 'Luxury' and 'the Luxury Industry' and help you in maximising your potential as a luxury professional.

A complete guide on evolution of Luxury Industry and why one buys luxury. A must for luxury professionals and students.

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What you will learn

What is luxury?
Why one buys luxury products, services or experiences? What are the types of Luxury Buyers?
Origins, 4000 years History and Evolution of Luxury and Luxury Industry.

Rating: 3.35

Level: All Levels

Duration: 1.5 hours

Instructor: Sapna Sharma

Courses By: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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The Luxury Industry : What, How and Why