Prosbasimo Courses

Prosbasimo is a combination word made up of the Greek words "pros", meaning "toward"; and "basimo", meaning "foundation". Prosbasimo is a process in which a company or organization moves toward the foundation of a sustainable marketing strategy. This includes activities such as market assessment, positioning, brand strategy, segmentation and positioning, messaging, marketing research and campaign analysis. It also includes the implementation of a marketing plan that is in line with the values and needs of the brand. Prosbasimo is not an overnight process, but instead a series of steps and activities with specific tasks and objectives. The first step usually involves an assessment of the current marketing situation. This assessment can include an understanding of the organization's mission, vision, goals, and objectives and how these align with the brands goals and objectives. The second step is to assess the current target market and determine ways in which to best reach them. The third step is to establish a positioning statement for the brand and develop messaging that is tailored to the target audience and resonates with them. Once the positioning strategy is developed, the next step is to develop the marketing and advertising campaign around it. This often includes creating content such as ads, brochures, videos and website content that support the messages in the positioning statement and align with the brand’s values. Finally, the implementation of the campaign including the implementation of digital, PR and event marketing tactics. Prosbasimo is an effective approach to creating a sustainable marketing strategy and helps organizations increase market awareness, acquire new customers, and build loyalty. It is a necessary process to ensure long-term success and can help an organization stay ahead of the competition.