Game Lodge Marketing Facebook Course

Get Facebook working for your game lodge!

What will you learn?

  • How to take advantage of the opportunity for direct sales
  • How to grow your fan page with relevant fans
  • How to engage in a meaningful way
  • How to save time and manage the page effectively
  • How to use the advertising platform to grow your audience and distribute your content
  • How to interpret the insights of your fan page, to make sure you're getting the most out of it

Who is this for?

  • Lodge Staff
  • Game Rangers 
  • Sales / Marketing Staff

Social Media Specialist

Candice is no stranger to the tourism industry, or to online learning. After completing her BCom degree in Marketing and Tourism Management from the University of Pretoria, she secured a role in a UK-based agency, working under Glen Allsopp, who has been featured on Entrepreneur, Mashable, Forbes and Reuters for his knowledge of online marketing, social media and SEO. 

After becoming head of social media in the agency and working on brands like Land Rover (UK) and Metro (UK), Candice decided to open her own copywriting business, working with some of the biggest online marketing agencies in SouthAfrica. Her free time was spent convening the UCT Digital Marketing course with GetSmarter and co-writing and convening the UCT Copywriting for Online Marketing course, also through GetSmarter. 

Now, after years spent creating travel content and managing luxury lodge online communities, Candice has put together an extensive course on how to use Facebook as a marketing tool, specifically for the lodge industry.

Promo Video

What You Get

  • 5 modules of course notes, video’s and downloads
  • 3-months of unrestricted usage for as many staff as you like
  • A forum for questions & answers, overseen by Candice herself

Course Structure

1) Facebook Strategy Overview

2) Facebook Stats

3) Benefits of being on Facebook

4) Fan Page vs Group

5) Setting up your fan page

1) Target Markets 

2) Writing Styles

3) Types of Content 

4) Managing your content 

5) How to schedule content on Facebook

6) Content Calendar 

1) Advertising Overview

2) Advertising Goals 

3) How to write an Ad

4) Basic Set-Up 

5) Boosting a Post 

6) Niche Ads

7) Advanced  

1) Facebook Insights 

2) Facebook Goals 

3) Interpreting Facebook insights 

1) Facebook Messenger Overview

2) Customer service Tips 

3) Setting Up Messenger 

Course Fee

This course has helped me see how my contribution to the fan page, helps in the overall marketing strategy. It was very informative and helpful, it is also done in a way that is easy to understand and go through.
Jana van Niekerk
This course has helped me to understand what content works and what doesn't on this platform. I also have a much better understanding of the advertising and I'm way more confidant using the fan page as a tool to help showcase what we offer.
Colleen Blunt