Copywriting for High-Priced Programs

Copywriting for High-Priced Programs

How to Structure, Write and Format an Effective Long Sales Page

A learn-by-doing course on long-form copywriting, especially for high-priced programs

To sell an event, information product, subscription program, class, tour or coaching program, you need a long sales page that lays out what the offering consists of and persuades the reader to buy. Your artfully chosen words on the screen (or on paper) do all the selling work.

In copywriting terms, this is one-step buying, or direct response. What you're selling is somewhat complicated to explain, and it might cost $100, $500 or as much as $10,000 or more. By the end of your presentation on the page, the reader needs to understand the offer clearly, know how they'll be better off from buying, and have all their questions, doubts and concerns put to rest.

In this practical online course, which is laser-focused on this type of marketing writing, you learn and implement the fundamentals of creating an effective long sales page. Hands-on practice comes from two homework assignments that get thoroughly discussed in the course videos. 

Your learning tools also include explanations, checklists, analyses of student drafts, and written commentary on finished sales pages that can serve as models. At the conclusion of this course, you'll be able to write a polished, long sales page for yourself or for a client. And you'll know how to handle this monumental writing challenge again whenever you need to. You can refer to the worksheets, checklists and annotated examples in the course for years to come.

How to Format, Write and Structure an Effective Long Sales Page

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What you will learn

• Write a promotional page for an event, workshop, retreat, course or coaching program
• Make sure a long sales page includes everything needed to inform, persuade and trigger orders
• Understand factors that heighten perceived value

Rating: 4.125

Level: Intermediate Level

Duration: 1.5 hours

Instructor: Marcia Yudkin