Facebook Advertising using Pay Per Click

Facebook Advertising using Pay Per Click

This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.

The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.

We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.

Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.

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What you will learn

• Understand the basics of facebook pay per click
• How to determine demographics and target ads to those demographics
• Understand the key factors for a successful facebook pay per click campaign

Rating: 4.2

Level: Beginner Level

Duration: 1.5 hours

Instructor: Gary Kind