Major Tools for Tourism Marketing

Major Tools for Tourism Marketing

After COVID-19 and other similar incidents hopefully not to come, tourism companies should be equipped with a ready marketing tactics to compensate for any detriment. The intermediate course is divided into six sections that will tackle around 50 ideas into how to attract leads and prospects into your tourism business. Other companies not involved into tourism may also benchmark some ideas that they can apply in the real world.

1. “Marketing research”: Here we will discuss issues in relation to focus groups, projective techniques, “CRM”, knowing your competitors and making surveys.

2. “Targets markets”: We will discuss here how we can market to luxury clientele, honeymooners, budget travelers, family members and how to sell in any season.

3. Needs of customers: We will learn here the major needs of travelers such as extra baggage allowance and the importance of appreciation and fulfilment of a great product mix.

4. Selling tactics: Such as upselling, cross-selling, puppy dog close and the importance of features and benefits.

5. Digital marketing: Here we will shed a light on landing pages, search engine optimization, voice search, podcasts, and geomarketing.

6. Miscellaneous: Here we will explain various subjects such as the power of emphasis in communication, progressive web applications, gamification, virtual size and sensory marketing.

It is time now or soon to market tourism!

Tourism, Marketing Research, Target Markets, Customers' Needs, Selling Tactics and Digital Marketing

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What you will learn

• Focus groups
• Projective techniques
• Mystery shopping

Rating: 0

Level: Intermediate Level

Duration: 1.5 hours

Instructor: Hassan El Zein