Learn Digital Marketing: Strategy, Tactics, Planning
Learn Digital Marketing: Strategy, Tactics, Planning
This course cuts through the digital advertising hype and buzz words (most important ones are covered here) to give you a complete understanding of the different types of digital ads and tactics, how they're bought, how much they cost, targeting available, and how to go about creating your own digital marketing strategies and plans based on specific goals aligned with your business objectives. Whether you're a business owner, in advertising sales, want to break into marketing, or just someone who wants a more wholistic understanding of digital advertising, this is the course for you!
Key Areas Covered:
Distinction Between Digital Marketing Strategy and Tactics, and Importance of Each
Strengthen Your Website, the Digital Foundation
Ensure a strong user experience, good SEO and content
Determine Your Audience, Goals and Budget
Identify your target market, map out "personas" and set SMART Goals
Identify brand "voice" and ad messaging
How to set your ad budget
Understand The Channels in The Digital Marketing Funnel
Programmatic Video and Audio
Targeted Display Advertising
Social Media Advertising
Email Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
How to Create the Right Digital Marketing Plan for Your Business
Typical pricing models for each marketing channel
Identify your marketing budget and create the plan
Measure Your Results
Reporting Dashboards, Google Analytics and What to Look For in Reports
Digital marketing terms recap
Careers in digital marketing
Identify your target market, create actionable goals, learn programmatic, display, social, SEM, SEO, analytics, and more
Url: View Details
What you will learn
- Grow your business online and harness the power of digital marketing
- Learn digital marketing foundations in SEM, SEO, Social Media, Display, and Programmatic Video & Audio
- Learn, understand and create digital marketing strategies and multi-channel marketing plans
Rating: 4.3
Level: Beginner Level
Duration: 4 hours
Instructor: Brian Barna
Courses By: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
About US
The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or endorsement of course-link.com.
View Sitemap