Build and Launch a DTC E-Commerce Brand Course for 2022




Build and Launch a DTC E-Commerce Brand Course for 2022

This course is for those dreaming of launching a product-based brand but don't know how & where to start. It addresses those who already have an idea but also those who don't yet have an idea and need guidance in brainstorming for potential products to sell. This overview course covers in 2 hours how to find an idea and materialize it into a physical product ready to launch on Shopify. Extremely high quality content which summarizes most of the areas you'd need to look into to build a successful E-commerce business.

This course teaches you how to build a brand and manufacture your own unique product with all the manufacturing steps to take. Today's successful brands have unique products and branding and customers expect quick delivery which is why I do not teach dropshipping.

I've developed a framework for you to follow with clear actions to take in order to guide you with tangible steps in order to bring you to the end goal: actually launching your brand. This course contains valuable learnings condensed in two hours, covering:

  • Adopting the right mindset, because it's the basis to succeed

  • Understand the retail landscape and how it's changing thanks to digital & technology

  • How to identify and validate a product to sell

  • How to identify your customer target

  • How to plan your business and finance it

  • How to manufacture your product yourself or through outsourced manufacturing

  • How to source manufacturers, select the right one and place your order

  • How to undertake quality control

  • How to build a brand and great packaging

  • How to set up operations, including order fulfillment and customer service

  • How to launch your brand

By the end of the course you will have:

  • A physical branded product ready to sell

  • A unique brand and packaging to ship your orders

  • A shopify store designed with your brand guidelines and ready to receive orders

  • An audience of potential customers on the social media of your choice

  • An email list of potential customers interested in your product before launch

You'll also get a workbook which recaps the key learnings for each module, templates and additional ressources to deep dive into certain topics.

Step by step actionnable approach to build an E-Commerce Brand from marketing to manufacturing & branding

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What you will learn
  • Understand the current retail landscape & essential concepts (DtoC, DNVB)
  • Find the right product to sell & evaluate its e-commerce viability
  • Test your idea & validate your market

Rating: 4.83333

Level: All Levels

Duration: 2 hours

Instructor: Samia Roukbi


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