Brand Profile, Range Architecture and Extension in FMCG/CPG
Brand Profile, Range Architecture and Extension in FMCG/CPG
Learn about 3 fundamental branding tools:
- Brand Profile: a summary of the brand positioning.
- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
- Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
Learn about key branding tools that define brand positioning, brand architecture and brand extensions.
Url: View Details
What you will learn
- Range architecture in branding
- Range extensions in branding
- Core, variants, extensions, sku
Rating: 3.8
Level: Intermediate Level
Duration: 1 hour
Instructor: Massimiliano La Franca
Courses By: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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