Entrepreneurship & Innovation

Entrepreneurship & Innovation

      The course seeks to introduce the concepts of enterprise, innovation, small business and their interrelationships. It aims to provide a guide to the key facts, ideas, theories and thinking about enterprise and innovation, to look at their relationship to small businesses and to consider the methods that are taken to promote and finance them. 

      The word enterprise is used in a variety of contexts with a wide range of meanings. Within this range there are narrow meanings of the word specifically related to business and there are wider meanings indicating a way of behaviour that can apply in a variety of contexts, including business. The narrower meanings are closely associated to entrepreneurship, and in turn, the concepts of enterprise and entrepreneurship embrace much that would be considered to be expressions of small business activity. 

      Management research confirms that innovative firms - those that are able to use innovation to improve their processes or to differentiate their products and services - outperform their competitors, measured in terms of market share, profitability, growth or market capitalisation. 

      However, the management of innovation is inherently difficult and risky: most new technologies fail to be translated into products and services, and most new products and services are not commercial successes. In short, innovation can enhance competitiveness, but it requires a different set of management knowledge and skills from those of everyday business administration. 

            Your course tutor has a first class BA degree in Accounting with Marketing and an MSc in Investment Management. She graduated from City University, CASS Business School in London, and in the same month as the ceremony started her first business with £150, in 2004. Having gone through the credit crunch, brexit, lockdown - and ran various business types in the interim (services based, product based), she's also the winner of numerous business awards including the Precious Online Young Entrepreneur of The Year Award in 2007.

Explore entrepreneurship with real life examples and theories behind innovation with a real-life entrepreneur

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What you will learn

• 1 - Be able to define innovation in the context of the entrepreneurship process.
• 2 - Apply various tools, techniques and theories within the disciplines of strategy, marketing, finance, to contexts of Entrepreneurship and Innovation.
• 3 - Evaluate the contribution of firm sizes to the Entrepreneurship and Innovation process.

Rating: 4.1

Level: Expert Level

Duration: 1 hour

Instructor: Lisa Newton