Brand Campfire: The Art & Science Of Brand Storytelling

Brand Campfire: The Art & Science Of Brand Storytelling

Brand Storytelling - The New "Must Have" Marketing Communications Skill

Learn The Art & Science Of Brand Storytelling

Brand Campfire is a high-energy video documentary and interactive learning series created for anyone in the business of brand communications who wants to understand the ins and outs of brand storytelling. Sixty minutes of videos plus tons of downloads.

We'll journey into the labs of scientists and see what happens to the brain as it engages with story. We'll discover why it's human nature to crave story and why brand storytelling can be so effective in both consumer and B2B marketing.

Animated Story Arcs, Brand Storytelling Exercises & Other Interactive Brand Storytelling Tools

To demonstrate the art of brand storytelling, the documentary includes original short story videos that will inspire you as you discover how humans engage with story. Animated story arcs and other creative tools along with a high-energy soundtrack make this learning experience one that's always moving forward and always entertaining. Brand Campfire is not your typical course series... it's meant to feel like you're watching a documentary rather than sitting through a class. 

Exclusive Brand Storytelling Downloads & Interactive Learning Modules walk you through the elements of story such as Theme, Character, Setting, Plot & Action. Also included is a detailed yet easy-to-use brand story template based on the work of the industry's top brand storytellers to help you plan and create your own great brand stories. 

Course Updated: November 2017

Preview clip credits:

Back To The Start: © 2011 Chipotle Mexican Grill, Inc.

Nike logo and Nike archival photos: © Nike Inc.

Suitemates: © 2014 Kinaxis Inc

Learn the real art & science behind the new "must-have" skill for today's marketing professionals–brand storytelling.

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What you will learn

• Create brand stories that engage the human brain at a level deeper than traditional brand marketing
• Coach your staff and your clients in how to create more effective brand stories
• Structure a brand story so that it follows a time-tested structure for telling a great story

Rating: 3.8

Level: All Levels

Duration: 2 hours

Instructor: Kevin McIntosh