Four Food Creativity Methods for Food Design

Four Food Creativity Methods for Food Design

This introduces you to Food Design Thinking and course gives you detailed instructions on how to use four food creativity methods: StarChat, IdeaHive, IdeaMarket and IdeaShake, which are all available for purchase separately at fooddesignthinking dot org

With these methods you learn new ways to trigger your creativity and design new dishes, new food products, food services, or food events. With each of these four methods you use playing cards to generate new ideas. The playing cards make the games fun and playful creating a light atmosphere which is exactly what creativity loves.

Food Design Thinking is the process that triggers creativity and leads to innovative, meaningful, and sustainable propositions for new dishes, food products, food events, food services, food systems, and anything in between.

Restaurants, cafes, and other food businesses fail... All the time. Why? Most articles you’ll find list these reasons: location, lack of people management, lack of accounting skills, bad food execution, poor promotion, poor inventory, etc.

While these causes are all true, nobody talks about the number one reason why food businesses fail: lack of good ideas.

Food Design Thinking is the process that helps you generate ideas and final food concepts that are grounded in research, meaningful, and sustainable. Food Design Thinking is a complete process ideated by Dr. Francesca Zampollo. It consists of 52 methods most of which have been designed specifically for this process.

For any questions, don't hesitate to get in touch!

Instructions for creativity playing cards for chefs and food designers

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What you will learn

• You will be able to use the four methods presented, which are separately available for purchase as paperback books

Rating: 4.35

Level: Beginner Level

Duration: 1 hour

Instructor: Dr. Francesca Zampollo