UX Design - Understanding the User and Business

UX Design - Understanding the User and Business

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.

You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

About The Author :

Chris R. Becker is an imaginative and creative Sr. UX Designer/IxD/design thinker and educator. He is a creative thinker with the ability to design across media platforms from Web to iOS and Android as well as SaaS and service design. He is a versatile designer with problem solving skills for User Experience Design. He is passionate about design problems from concept to finished product.

He is well versed with agile product development methodologies and flexible within waterfall. He applies LEAN UX methods to rapid prototyping, design research, and user testing for taking ideas from the drawing board to the real world.

Chris also participates in making through Fine Art & Graphic Design background which lends to a variety of creative thinking, design thinking, human center design research, user testing, and problem-solving skills. His studies have included courses in rapid prototyping, usability/ heuristics, human centered design research, design thinking, painting, sculpture, drawing, print making, archetype, graphic design, typography, systems theory, media theory, programming, drawing, motion, and art history.

His Specialties include: Design Thinking, User Experience Design, Information Architecture, Branding, Identity Design, Conceptual modeling, Rapid Prototyping, User Interface, Brainstorming, Product Design, Advertising, Retail Design, Interactive Art Director, Wireframes, Application GUI Design, Multimedia Presentations, Production Artist, Web Master, Social Media, UX Strategy Development.

Expand your knowledge domain on User Experience Design with Business Concepts

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What you will learn

• Get familiar with the important concepts such as Key Performance Indicators, Experience Gaps, and more.
• Understand Business and User needs and how to Define a Problem effectively.
• Delve into learning about User Hypotheses, how to write a User Point of View, and Iterate Insights.

Rating: 3.7

Level: Intermediate Level

Duration: 3 hours

Instructor: Packt Publishing